Self-taught, Tamara Steinborn has been designing jewellery for 25 years since first asking the simple question: "What would I like to wear?" This question lead to the foundation of Früg in 2000, and the start of the creation of hundreds of unique designs that are now found in over 150 stores across Canada. Currently, she designs two lines under the Früg banner: Früg and her eponymous line, Tamara Steinborn Jewellery. Always evolving and learning, she likes to keep things playful and interesting. "I have a pretty unfocused and crazy approach to design. I don't care if I'm hammering wire, sifting through old New York or Rhode Island jewellery warehouses, grinding metal, stringing beads, or just drawing an idea on a napkin during dinner. I love it all. I believe the key to my creativity is that I don't stay still. It's not in my nature."